Side Hustles and Passion Projects: Why Your Gen Z Kid Isn't Dreaming of a 9-to-5

By Tanvi Munjal|5 - 6 mins read| June 24, 2025

If you're a parent wondering why your Gen Z kid is talking about starting a YouTube channel, launching a dropshipping business, or becoming a freelance graphic designer instead of applying for "real jobs," you're not alone. The truth is, your kid isn't being lazy or unrealistic; they're responding to a world that looks very different from the one you grew up in.

The 9-to-5 Isn't Really 9-to-5 Anymore

Let's be honest about what traditional jobs have become. When corporate leaders like Infosys co-founder N.R. Narayana Murthy publicly advocate for 70-hour work weeks, saying "our youngsters must say, 'This is my country. I'd like to work 70 hours a week,'" it's no wonder Gen Z is running in the opposite direction.

But it gets worse. L&T Chairman S.N. Subrahmanyan recently doubled down, suggesting employees should work 90 hours per week and give up Sundays entirely. His comment, "How long can you stare at your wife?" perfectly captures the toxic mindset that Gen Z is rejecting. These aren't isolated opinions from out-of-touch executives; they represent a broader culture that treats employees like machines rather than human beings.

Your Gen Z kid has grown up watching this unfold on social media. They've seen the memes about "9-to-5" jobs that actually run from 8 AM to 8 PM. They've witnessed friends' parents missing family dinners, school events, and vacations because work always comes first. They've watched burnout become normalized, and mental health takes a backseat to productivity metrics.

The Health Crisis Hidden in Plain Sight

Here's something that might shock you: the World Health Organization found that working 55 or more hours per week increases stroke risk by 35% and heart disease risk by 17%. In 2016 alone, long working hours led to 745,000 deaths from stroke and heart disease globally. That's not just a statistic to Gen Z; it's their worst nightmare made real.

They've grown up in an era of mental health awareness. They know what burnout looks like, they understand the importance of work-life balance, and they're not willing to sacrifice their well-being for a paycheck. When they see corporate leaders essentially saying "Work yourself to death for the company," they're choosing a different path entirely.

Social Media Opened Their Eyes

Unlike previous generations, Gen Z grew up with a front-row seat to alternative ways of making money. They've watched 20-something influencers buy houses with YouTube ad revenue. They've seen classmates make more money selling custom art on Etsy than their parents make at corporate jobs. They've witnessed the rise of remote work, freelancing platforms, and the creator economy.

Instagram, TikTok, and YouTube aren't just entertainment for them, they're proof that you don't have to be someone else's employee to be successful. Why would they dream of being stuck in a cubicle when they can see thousands of people their age building businesses from their bedrooms?

The Side Hustle Generation

Gen Z doesn't just want one income stream; they want multiple. They're launching Shopify stores while in college, building personal brands on social media, offering freelance services, and creating digital products. They understand something that many older generations missed: diversification isn't just for investment portfolios.

Take thousands of Gen Z entrepreneurs selling everything from handmade jewelry to digital courses. These aren't get-rich-quick schemes; they're legitimate businesses built by people who refused to accept that their only option was climbing someone else's corporate ladder.

They're Not Anti-Work, They're Pro-Choice

Here's what many parents misunderstand: Gen Z isn't lazy or entitled. They're incredibly entrepreneurial and hardworking; they just want to work on their own terms. They want flexibility, creativity, and the ability to build something meaningful rather than just making someone else rich.

They've seen their parents work for companies for decades, only to get laid off during economic downturns. They've witnessed "loyalty" become a one-way street where employees are expected to be devoted while companies show no reciprocal commitment. Why would they want to put all their eggs in that basket?

The Passion Project Revolution

Gen Z believes work should be fulfilling, not just financially rewarding. They want to wake up excited about what they're doing, not counting down the hours until they can go home. This isn't naive idealism; it's a rejection of the idea that misery is the price of financial security.

They're turning hobbies into businesses, skills into services, and creativity into cash flow. Whether it's photography, writing, coding, gaming, or crafting, they're finding ways to monetize their passions instead of leaving them as weekend activities.

When 9-to-5 Still Makes Sense

Let's be clear: traditional employment isn't evil, and Gen Z knows this. If you don't have financial stability, a steady job can be a lifesaver. Many Gen Z individuals do work traditional jobs, but they often use them as stepping stones rather than final destinations. They might work at a company to gain experience, build their network, and save money while developing their side businesses.

The difference is they're not willing to make corporate life their entire identity. They want jobs that offer reasonable hours, respect for personal time, opportunities for growth, and companies that align with their values. When they can't find that in traditional employment, they create it for themselves.

What This Means for Parents

If your Gen Z kid is passionate about their side hustle or unconventional career path, try to understand where they're coming from. They're not rejecting your values; they're adapting them to a world that looks nothing like the one you entered the workforce in.

The job market they're entering is fundamentally different. Traditional career paths are less stable, pensions are extinct, and the social contract between employers and employees has been broken. They're responding rationally to these changes by creating their own security through diversified income streams and entrepreneurial ventures.

Conclusion

Gen Z isn't avoiding 9-to-5 jobs because they're lazy or unrealistic. They're avoiding them because they've seen what that lifestyle can cost – their health, their relationships, their happiness, and sometimes even their lives. They're choosing a different path, not out of entitlement, but out of self-preservation and ambition.

They want to build lives where work serves them, not the other way around. They want to create value on their own terms, maintain their mental health, and have time for the people and activities they love. In a world where corporate leaders openly advocate for 90-hour work weeks, can you really blame them for choosing differently?

Your Gen Z kid isn't dreaming of a 9-to-5 because they're dreaming of something better – and they have the tools, knowledge, and determination to make it happen. Instead of trying to convince them to follow your path, maybe it's time to learn from theirs.

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